Business

Indian men emerge big online shoppers of 2016: Flipkart

Agency | December 26, 2016 02:17 PM

Bengaluru : If you think shopping is women's forte, think again. According to the e-commerce platform Flipkart, over 60 per cent of customers who purchased electronics, personal audio, footwear and lifestyle products on its platform in 2016 were men.

According to the #FlipTrends2016 study, 25-34-year-olds comprised the most active shoppers online. Interestingly, 15 per cent of shoppers on Flipkart were from the over 45 years age group, which surprisingly had been thought to be more resistant to online shopping.

The findings analysed the online shopping preferences of more than 100 million customers across India from January 1 to December 15.

Top brands that remained favourite throughout the year were Samsung, Lenovo, SanDisk, Mi and UCB.

In 2016, sales of branded products across categories saw a sharp increase, as more of Tier 2 and Tier 3 Indian towns took to shopping online.

"Categories like apparel, smartphones and electronics dominated online sales this year. Eighty per cent of our traffic comes from mobile," the company said in a statement.

Indians were seen buying aspirational products and high-value items such as premium phones, consumer electronics and appliances.

Have something to say? Post your comment
Must Read
Capt Amarinder announces e-POS to replace blue ration cards across punjab by March 31
Capt Amarinder announces e-POS to replace blue ration cards across punjab by March 31
Channi conducts surprise checking at technical education industrial training directorate & board office
Channi conducts surprise checking at technical education industrial training directorate & board office
SAD appoints Observers to prepare the party to contest Haryana elections on own symbol.
SAD appoints Observers to prepare the party to contest Haryana elections on own symbol.
Social audit for mid-day in meal in state soon
Social audit for mid-day in meal in state soon
Contempt petition; DC writes to director local body
Contempt petition; DC writes to director local body
Indebted Nation remembers Netaji on 121st birth anniversary
Indebted Nation remembers Netaji on 121st birth anniversary
For Ludhiana and ropar youth- trials for recruitment in army from Jan 25 to 29 in Nawanshahr
For Ludhiana and ropar youth- trials for recruitment in army from Jan 25 to 29 in Nawanshahr
JDA sets up facilitation center to facilitates people to apply for e-auction
JDA sets up facilitation center to facilitates people to apply for e-auction
Punjab CM orders immediate release, regularisation of pending old age pensions
Punjab CM orders immediate release, regularisation of pending old age pensions
 SAD appoints Observers to prepare party to contest Haryana elections on own symbol
SAD appoints Observers to prepare party to contest Haryana elections on own symbol
CBI files case in Rs 487 cr coal import scam
CBI files case in Rs 487 cr coal import scam
Capt Amarinder Singh writes to Defence Minister for settting up LCVs Manufacturing unit in Punjab
Capt Amarinder Singh writes to Defence Minister for settting up LCVs Manufacturing unit in Punjab