Entertainment Factory (TEF) announces merger with Dada Saheb Phalke Film Foundation awardee, Rajiee M. Shinde

Punjab Tribune Bureau | April 03, 2021 05:29 PM
Punjab Tribune Bureau

Mumbai: The Entertainment Factory, one of India’s leading Entertainment provider has announced that it will be merging with Rajiee M Shinde, CEO, Sai Mehar Media. Rajiee, a Dada Saheb Phalke Film Foundation awardee, has extensive experience of more than 20 years within the entertainment spectrum


The Entertainment Factory is a fast-growing entertainment enterprise in India, creating & producing large to small format events. They have various intellectual properties in the Live Entertainment and Special Events space, however, they primarily focus on creating Live Stand-Up Comedy and Music concepts. The Entertainment Factory has produced and managed several large format events, live concerts, live Stand-Up Comedy & mega productions.


TEF, which is known to provide quality entertainment at cost-sensitive prices will join hands with Rajiee M Shinde, Ex CEO, Showbox, Co-Founder of PTC NETWORK and Business Head ETC PUNJABI of ZEE Group. In last 20 years she has been instrumental in launching new channels, designing new IP’s like Punjabi Music Awards, Punjabi Film Awards, Reality Shows, Talent Hunts, LIVE events within India and abroad. She has also produced two Chart Busting Punjabi Films DISCO SINGH & ZORAWAR Featuring Diljit Dosanjh & Yo Yo Honey Singh.

Presently her Company SAI MEHAR MEDIA is into releasing and distributing Hindi, Punjabi & Haryanvi Songs, Managing Artists, Providing Celebrity Shout outs & Endorsements and syndicating Content for OTT Platforms & Satellite Channels


The Entertainment Factory along with Rajiee, a prominent figure in the Punjabi music & film industry plan to introduce New IP’s and Multi starrer events like Music Awards (Hindi, Punjabi and other Indian languages), Indian Comedy Awards (Hindi & Punjabi), Music Festivals, Theme based Properties in the coming months.


Talking about the merger Mubin Tisekar, the Founder of The Entertainment Factory said, “It is an honour to be working with someone of Rajiee’s stature and credit. Her experience and brilliance are sure to bring us success in our endeavour together. We plan to create more opportunities for the upcoming talent and show appreciation towards those that have shown trust in TEF and grown with us.”


“It is always a pleasure to work with professionals who are passionate about their work. I love the industry I hail from, and meeting fresh talent while giving them a platform has been passion & goal. With TEF, I hope we can reach out to more artists and provide them more opportunities with interestingly curated events & properties that can  add value to the ever-blooming entertainment industry”, stated Rajiee M Shinde, CEO, Sai Mehar Media.



Have something to say? Post your comment
Must Read
All class 5, 8, 10 students in Punjab to be promoted without exams, announces CM
All class 5, 8, 10 students in Punjab to be promoted without exams, announces CM
Randhawa terms Rs.1400 per quintal hike in DAP as anti-farmer step
More than 1100 doses administered to industrial workforce at mobile vaccination camps: Deputy Commissioner
Punjab CM virtually kicks off 100% free travel facility for women in govt buses within state
Punjab Cabinet okays time-to-time remission benefits for convicts instead of just once
e-IPHMDP embolden partnership and mutual cooperation among ITEC nations: Vini Mahajan
Bharat Bandh: Complete bandh in Kapurthala
Punjab CM digitally orders mass transfers of 19905 school teachers under Teachers Transfer Policy-2019
Immediately stop police deployment from BJP ruled states to WB: TMC to Chief Electoral Officer
Punjab: 24 DSP officers Transferred
More economic worries mean less caution about COVID-19: Study
Renowned academician and researcher Dr. Buta Singh Sidhu joins as vice chancellor of Maharaja Ranjit Singh Punjab Technical University, Bathinda