Business

Amazon opens standalone Fashion Imaging Studio in India

Agency | September 14, 2017 12:42 PM

Gurgaon:  After the successful launch of the Fashion Studios in New York and London, Amazon launched the largest standalone Fashion Imaging Studio in India in Gurgaon.

 

 

Spread over 44,000 sq. ft. with state-of-the-art digital imaging facility, the studio is first of its kind in India and only third of its kind globally by Amazon, said a statement.

 

In addition to 16 individual high-tech photography bays, the studio also has a large editorial suite, video editing facilities and creative spaces.

Established as a Center for Creative Excellence, the studio will enable Amazon Fashion to creatively collaborate with Fashion brands and partners to produce lakhs of high quality images for its fashion merchandize every year.

 

"At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we've made for this studio in terms of technology, scale and talent are designed to deliver high quality imagery that inspires and educates our customers," said Arun Sirdeshmukh, Head, Amazon Fashion India.

"With this studio we will continue to strengthen our relationships across the entire industry - with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online," he added.

 

Commenting on the launch, Ritesh Mishra, Head of Buying and Merchandizing, Marks & Spencer, India said, "Our association with Amazon Fashion allows us to reach a wide customer base across India."

"With an offering of over 1,500 styles on Amazon.in, we are able to make it even more convenient for customers to shop our quality clothing collections in India. The launch of the new Amazon Fashion Studio is really exciting and we looking forward to showcasing more of our latest styles and outfit ideas."

Have something to say? Post your comment
Must Read
Draw under sub-mission on agricultural mechanization scheme on march 9
Draw under sub-mission on agricultural mechanization scheme on march 9
Excise department would extend helping hand to traders for better understanding of e-way bill- DETC
Excise department would extend helping hand to traders for better understanding of e-way bill- DETC
CM announces Rs.100 Crore for development of Amritsar city during interaction with newly elected MCs
CM announces Rs.100 Crore for development of Amritsar city during interaction with newly elected MCs
VB nabs clerk red handed for taking bribe
VB nabs clerk red handed for taking bribe
Ghar Ghar Rozgar Program- 55 get appointment letters in Job Fair held at ITI
Ghar Ghar Rozgar Program- 55 get appointment letters in Job Fair held at ITI
Ludhiana MC Polls- Campaigning to end on Feb 22 at 4 pm
Ludhiana MC Polls- Campaigning to end on Feb 22 at 4 pm
Four days mega job fair kicks off in Jalandhar with massive response
Four days mega job fair kicks off in Jalandhar with massive response
Ghar Ghar Rozgar mission of Punjab Government flagged off at Daviet in colours
Ghar Ghar Rozgar mission of Punjab Government flagged off at Daviet in colours
V.P. Singh Badnore compliments NCC for inculcating leadership Skills, Patriotism and Discipline Amongsts Youth
V.P. Singh Badnore compliments NCC for inculcating leadership Skills, Patriotism and Discipline Amongsts Youth
Baisakhi Bumper 2018 launched amid huge demand for Bumper lotteries of Punjab Government
Baisakhi Bumper 2018 launched amid huge demand for Bumper lotteries of Punjab Government
Jalandhar DC exhorts academicians to work zealously for spreading light of education
Jalandhar DC exhorts academicians to work zealously for spreading light of education
Khet Mazdoors stage dharna for plots, pensions
Khet Mazdoors stage dharna for plots, pensions