Entertainment

Disney partners with Coca-Cola for the new 'Star Wars: Galaxy Edge' land

ANI | April 14, 2019 02:44 PM
Spherical coke containers (Courtesy: CNN)

Washington D.C. [USA], Apr 14 (ANI): Disney is partnering with Coca-Cola to bring new customized Coca-Cola bottles to 'Star Wars' land 'Galaxy Edge'.

Disney parks and resorts have partnered with soft drink manufacturer Coca-Cola to bring out new special containers of Coke to the Star Wars land, reported CNN.

The new design is such that it matches the storyline of 'Galaxy's Edge'. The bottles will be made into a spherical droid-like shape.

"It's unlike any Coke product you've seen before," Scott Trowbridge, creative portfolio executive at Walt Disney Imagineering told CNN.

"The graphics, the shape of the bottle itself, the cap, all that stuff is very unique to the world and the design language of 'Star Wars.'"

The Star Wars: Galaxy Edge, will open on May 31 in Disneyland, California and on August 29 at the Disney's Hollywood Studios, Florida. The land will be a lifelike experience, as it is in the 'Star Wars' film.

The labels on the container will also be written in 'Aurebesh', a fictional language which is used in 'Star Wars'.

"I think guests will probably drink one to stay hydrated or enjoy it in the land and then probably throw one in their backpack and take it home," said Susan Propp, Coke's vice president of strategic partnership marketing. (ANI)

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